Mike Louisell
Communications
Mary Beth Lang came to WSDA 31 years ago as its public information officer well prepared to champion Washington’s agriculture and advance governmental policy in support of the industry. She’s enjoyed the ride, and now she’s retiring at the e
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| Jeff Larsen and Mary Beth Lang promote Centennial. |
nd of August.
Mary Beth didn’t grow up on a farm in her hometown of Beloit, Wisconsin. She learned about agriculture from 10 years as a 4-H member and from college friends who came from dairy farms.
She graduated from the University of Wisconsin-Madison with a bachelor’s degree in agriculture, earning a double major in extension education and agricultural journalism. Her first professional position was as a county 4-H agent in northcentral Wisconsin. Then came a dream assignment —eight months in New Zealand as a 4-H ambassador, living with 15 farm families involved with the Young Farmers Clubs.
“It was an incredible experience to learn about New Zealand and its farms, ag industry and rural lifestyle through the perspective of its young farmers, while giving many talks about life in America and Wisconsin agriculture,” Mary Beth said.
Communications experience
Upon her return, she became the farm director at a radio and TV station in Wausau, hosting a noon TV program. Her broadcast work continued as she went back for her master’s degree in ag journalism and then joined the UW Cooperative Extension communications staff.
That’s where she saw a job announcement posted by WSDA’s public information officer Vicky Scharlau, also a UW-Madison grad, detailing the many benefits of working for WSDA in Olympia.
“What really caught my eye was the chance to learn and share information about the state’s incredibly diverse agriculture,” Mary Beth said.
WSDA career
Mary Beth, and her husband, Jim Erskine, who was also in the communications field, took the bait. They moved out West in 1986, where she joined the Director’s Office, ultimately serving seven agency directors – from Alan Pettibone to Derek Sandison.
A multitude of projects, assignments, legislative policy achievements and agency milestones benefited from Mary Beth’s contributions.
Among them are:
- Researching and writing “Washington’s Centennial Farms: Yesterday and Today” for the state’s Centennial in 1989, and coordinating a follow-up project for the state’s 125th.
- Managing public information on the massive 1992 Asian gypsy moth project, with aerial spraying of more than 116,000 acres of King and Pierce counties. This provided a communications model for subsequent eradication projects, including for the 2001 citrus longhorned beetle when 1,000 trees were removed from private properties in Tukwila.
- Managing state communication activities in response to the first-ever discovery of mad cow disease (or bovine spongiform encephalopathy) in the U.S. in a Washington dairy cow imported from Canada. It was dubbed the “Cow that Stole Christmas,” because USDA made the announcement on Dec. 23, 2003.
- Preparing and advocating for agency budget and legislative initiatives during her 15-year tenure as policy assistant to the director on issues as wide-ranging as livestock inspection, pesticide use in schools, metals in fertilizer, apiary registration, food safety, spartina eradication, animal ID, and fee increases-- touching on just about every program in the agency.
- Using her knowledge of the agency’s programs and her research skills to support the celebration of WSDA’s 100th anniversary in 2013.
Developing bioenergy
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| Gov. Booth Gardner presents Writer Award, 1990 |
For the past eight years, Mary Beth has been WSDA’s bioenergy and special projects coordinator, working on a state-level initiative to develop a bioenergy industry that would produce biodiesel from oilseed crops and electricity from “digested” dairy manure.
Mary Beth says the highlight of her career has been learning from and working with so many top-notch people, particularly at WSDA.
“Over the years, I have come to appreciate all the more how talented and dedicated our people are. It’s been a privilege to work with them as we’ve pursued WSDA’s mission.”
Bon voyage, bonne chance!
Jim and Mary Beth have booked a post-retirement trip to France. She’s also looking forward to more time for her volunteer activities, family history, outdoor pursuits, continued learning and more travel.
In summary: During Mary Beth Lang’s 31-year career at WSDA, she has worn several hats, advancing communications, policy development and special projects. She’ll retire from the agency at the end of August.