Communications
As if a global pandemic weren’t enough! This is the story about how the emergence of a new insect pest in Washington State became a viral, worldwide phenomenon. It sounds like a low-budget horror movie. But for the WSDA Pest Program, it’s all in a day’s work.
Last December, the program received and verified sightings of two Asian giant hornets near Blaine. It was the first time this largest-in-the-world hornet species had been found in the United States. It had been discovered in neighboring British Columbia in the fall.
While they don’t generally attack people, Asian giant hornets do destroy honeybee hives. They will attack and decapitate bees, destroying a hive in a matter of hours. If it became established in Washington, it could decimate the pollinators that agriculture relies on.
So, the WSDA Pest Program began alerting the public, especially beekeepers, to be on the lookout for this ultra-large hornet, and they made plans to set traps in the Blaine area to monitor the pest.
The New York Times
While WSDA entomologists were doing what entomologists do, the program’s public engagement specialist, Karla Salp, was responding to media inquiries, one of which came from a New York Times reporter.
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| New York Times reporter, Mike Baker, holds an Asian giant hornet specimen. |
The reporter, Mike Baker, joined WSDA staff as they set traps in the field on May 27. He interviewed others as well, including a Japanese researcher who referred to the Asian giant hornet as the “murder hornet” – a sensational moniker, which was used in the headline.
Publication of the NYT story on May 2 set off a feeding frenzy by news media across the country and even from international reporters. Entomologists Chris Looney and Sven Spichiger were each interviewed dozens of times. Other Pest Program staff fielded hundreds of emails, phone calls, and online reports.
Chris, who was prominently featured in the NYT article, came back to an inbox overflowing with hundreds of emails from strangers about the story. While many offered professional advice and help, several others wanted to know the brand of the jacket he wore in the photo.
We’re going viral
Social media blew up as well. The number of people viewing WSDA Facebook pages hit an all-time high. Hornet memes became a thing on the internet. People around the country were asking, “What’s the deal with this murder hornet?”
This WSDA issue even earned two mentions on the iconic TV comedy show Saturday Night Live – sure sign of a trending cultural phenomenon.
“The publicity has been fantastic for raising awareness about Asian giant hornets,” Karla noted. “But the ‘murder hornet’ name has generated a disproportionate amount of fear compared to the threat they pose.”
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| WSDA entomologist Chris Looney displays the Asian giant hornet. |
Along with raising alarm, the spotlight brought hundreds of reports of Asian giant hornet sightings – most of which turned out to be of other insects such as bumblebees, yellow jackets and elm sawflies.
Despite hundreds of reports in early May, it wasn’t until last week that a new Asian giant hornet was confirmed in Washington. The new sighting was near Custer – just a few miles south of the 2019 sightings and about a mile from a suspicious bee kill in the Custer area last year.
The new catch brings the total number of Asian giant hornets confirmed in Washington to three. “We’re hopeful this means that they continue to be in very low numbers in the Pacific Northwest,” Karla said.
To learn more or to report an Asian giant hornet sighting, visit agr.wa.gov/hornets.
In summary: After the New York Times reported on the WSDA Pest Program’s confirmation of Asian giant hornets in northwest Washington, the news media, internet and popular culture exploded with fascination over the “murder hornet.” Here is the back story.











